An online photography exhibition dedicated to 90s pop culture
For those of us who grew up in the 1990s, we know that this long-lost era is much more than Kurt Cobain, Kate Moss, and the Spice Girls. A new online exhibition titled The 90s project brings together more than 20 international designers to honor the decade that defined style, music and art.
The exhibition is hosted on Photential, a new photography platform founded by Dmitry Kurbatov, a photography fan who wanted to carve out a singular space for himself to promote emerging photographers with online exhibitions, editorial content and a medium for buy the works, too.
It’s also a way to introduce new photographers to a global audience, from portrait photographers to travel photographers, self-portraits and more. This current exhibition, which runs until March, features photographers reflecting on the culture of the 1990s.
“When we talk about the 1990s, we usually think of pop icons or bands, but we hardly think of those things that stick in our minds but are difficult to express visually,” Kurbatov said. “We wanted to explore the universe of feelings, emotions and memories of the time from a current perspective.”
For the online exhibition, Creative Director Sonya Kvasha, Fashion Editor-in-Chief at Vogue Ukraine, chose the photographic works of 10 artists born between 1990 and 1999 (one for each year during the decade).
“Each photographer reflected on the visual codes of the 1990s from a personal perspective,” Kurbatov said.
It includes artists from Mexico, Israel, and Jamaica, and beyond, as each artist has a different perspective on the era. There are works by Ukrainian photographer Kristina Podobed, who photographs the female body, as well as London photographer William Waterworth, who takes dark, black and white portraits.
Award-winning photographer Tania Franco Klein is also featured in this exhibition, a photographer fascinated by culture’s ‘obsession with eternal youth’. His works are exhibited alongside Russian nightlife photographer Arnold Veber.
They wanted to show a different side of the 1990s than what most are supposed to see. “We wanted to present current artists, but also with a historical focus,” said Kurbatov.
Platforms like Photential are so important, especially since most people don’t really know where to find photographic prints other than IKEA (not everyone, but a lot). The selection organized on Photential is a good start.
“We believe that photography is not only an image, but it is also a generator of critical thinking and physical experiences,” Kurbatov said. “We never follow trends, in fact we want to create them with our artists. Photential is also supported by an advisory board of international industry experts, art directors, publishers and creatives who share our mission.